If you were to imagine the ideal vehicle for your advertising and marketing dollars, you might list the following requirements:

• Use the Most Effective Advertising Medium in Existence
• Directly Generate Significant Revenues
• Improve Our Brand through Community Philanthropy
• Provide Accurate Measures for Return On Investment
• Create Reusable Advertising Assets
• Provide a Sandbox for New Products and Services
• Make the World a Better Place

As a sponsor, you use this website to provide information about your company and about your product or service. Each nonprofit has their own custom mobile application and you select which ones you want to support. Your product or service appears as you described on those particular mobile applications.

Supporters use the app knowing that a portion of the proceeds go to their nonprofit. These motivated supporters can help promote your product in several ways, including:

1. Purchasing your product or service,
2. Creating a digital message about their experience (Currently on Facebook, Twitter and YouTube), and
3. Interacting with other peoples' digital messages through comments or reposts

Each purchase is tracked through the app where the supporter submits a picture of their receipt. You, as a sponsor, receive a summarized report with attachments including all the receipt photos and links to all the posts, tweets, and videos.

Not all advertising media is equal. Traditional advertising, like television, radio, newspapers, and magazines, have been relegated to a supporting role for digital advertising. All over the web you can see statements like "Traditional Media is Dead/Dying/Struggling". The two major problems with traditional advertising are that it is difficult to focus them on finely segmented groups and people are spending so much more time on digital media such as Facebook, Twitter, and YouTube.

According to WebDAM, a leading digital asset management platform for marketers, digital customer testimonials have the highest effectiveness rating for all types of content marketing, with a rate of 89%.

Our product naturally creates authentic social testimonials for your products on Twitter, Facebook and YouTube that you will be able to use and reuse.

You get authentic social media testimonials because supporters are motivated to create messages about their experiences with your product, but positive and negative messages are worth the same number of points.

Here are some interesting stats from Lithium:

• 50% of purchase decisions are influenced by word-of-mouth
• 81% of consumers are influenced by their friends' social media posts
• 89% of consumers believe that customer testimonials are the most effective content with 70% reviewing online customer reviews first when they consider a brand.
• 66% of brand mentions on the social web are positive

The messages spread through the wide networks of all of the supporters of the nonprofit and you can pick among your favorites for reuse in other advertising channels.

Supporters usually go to the "Sponsors" tab of the mobile application when they are prepared to spend money. They hope their dollars can both purchase a useful product or service and make a financial impact on their nonprofit.

All your products are viewed under the halo of helping the nonprofit and assisting the supporters to increase their impact points. Your message is viewed primarily by people who want to purchase, so the base fees for advertising should be very efficient in driving sales.

Depending on your margins, it may be possible to use this service for free, or even make money, as your sales can offset costs.

By associating your brand with a worthwhile charitable mission, you draw attention to both your brand and the cause. This is particularly effective if the cause is relevant to your business.

Through SocialNP, your brand appears directly in front of a nonprofit's supporters, is discussed on social media between supporters, and becomes associated with the nonprofit. Further, supporters using your product or service hold this association far beyond the time when they make the purchase. These supporters feel like partners with your firm in helping the nonprofit.

Not many advertising products provide an accurate measure of return on investment. When someone sees a television ad and then makes a purchase, it is very difficult to associate that sale with the advertising.

Using SocialNP, you get extremely accurate ROI information. You will see how many people looked at your information, but better yet, you will know when people are using this channel to make a purchase. Most every supporter will submit their receipt through the application as they know it will mean dollars to their nonprofit and impact points in their profile.

Further, the nonprofit will get an accurate understanding of how their supporters are using sponsors. It may even be possible for the nonprofit to direct its supporters to particular sponsors at events, with app notifications, and within emails so that your message can be heard while the fire is hot.

Some sponsorship programs involve the sponsor offering a portion of sales for a particular period. For example, a restaurant might offer 10% of their sales for Tuesday when the people say they came because of a particular nonprofit. These programs do not give an accurate ROI measurement. Sometimes people forget to mention nonprofit. Sometimes the servers forget or do not know how to handle the sale. Neither the restaurant nor the nonprofit have any certainty about how much the nonprofit drove sales.

With the SocialNP sponsorship program, the numbers will be very accurate. Also, in this example, the period would not need to be so small, the restaurant would not have to train the service people about how to handle the particular sales, and the nonprofit would be able to send out a notification through the application reminding the supporters of the sponsorship offer on Tuesday evening just as people are getting hungry.

It is very difficult to reuse a radio, magazine or billboard advertisements in different channels or at different places. However, social media messages are designed for going viral and are ofter usable in other media. For example, you can take a tweet be a supporter and retweet it into environments outside the nonprofit. Videos created in this app can be referenced in a tweet for going viral. Text images from Facebook posts can be copied into print media. The ways to use social messages are only growing with imagination.

This is particularly attractive considering how valuable social media testimonials have become.

Further, the spread of convincing testimonials through the social web can be fast and cheap. There will be occasions when the effect of an almost free social media post will be worth a fortune.

How do you know how consumers will react to your new product or service? Perhaps you would like to see how a smaller number of consumers react before you try to scale up. However, product testing can be time-consuming and expensive.

Some of the steps can include:

• Finding a space or location to do the testing,
• Finding consumers,
• Finding people to run and record the results of the tests, and
• Creating reports from the results

SocialNP can do all of that for you. Better yet, our supporters will be enthusiastic about trying out your product in the name of helping out their nonprofit.

All you need to do is provide information about your product or service, and if the nonprofit accepts your offer, supporters will be trying out your product in short order.

Who would not want to make a positive difference in the world. After all, the main purpose of SocialNP is to help people make a bigger impact for their favorite nonprofit.

Buy picking a nonprofit that has a cause you believe in, you can make a difference to the part of the world that you care about.

And if it happens to help your company at the same time, well that's a win-win.

Pricing is negotiated up front as a portion of proceeds on each sale as proven by receipts approved by the sponsor.

There will be a negotiated monthly charge for advertising you product or service in the application.

Sponsors and the nonprofit will receive a report including copies of all receipts and social messages. Each sponsor's administration page has an easy mechanism for approving or denying receipts.

Please let us know your thoughts on how to make this product better for you.

Call us at:  (720) 771-3276

or

send us an email at:  info@SocialNP.com