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Our principles

The 5 ‘i’s of fundraising

Individuals give most of the money nonprofits raise, and they give to causes they feel deeply connected to. The 5 ‘i’s are time-tested steps for building that connection — and SocialNP is designed around each one.

  1. 1

    Identify

    Find the people who care.

    Finding and connecting with large numbers of potential supporters is crucial. Simply downloading the app is a supporter raising their hand — a very clear signal of interest.

    Newcomers get a gentle introduction to your culture through your community conversations. Supporters can stay anonymous until they decide otherwise, and when they’re ready, sharing more takes a moment.

  2. 2

    Inform

    Communicate in a personal way.

    Communication is the foundation of a deep connection. Phones are built for rich media, so your message can be a short note or a beautiful video — whatever fits.

    Notifications reach only people who have shown an interest in your cause, cost nothing to send, and leave supporters fully in control. Because people carry their phones everywhere, you can choose the moment for the most impact.

  3. 3

    Inspire

    Turn interest into enthusiasm.

    There is no fixed formula for inspiration — it is personal. But enthusiasm is infectious, and the right information at the right time is a powerful catalyst.

    Community conversations and well-timed notifications help, and your icon on their home screen keeps your cause in mind every day.

  4. 4

    Interact

    Welcome active participants.

    The step from interested to involved is where a supporter becomes truly valuable: volunteering, encouraging others, sharing their time and energy.

    This transition matters so much that SocialNP helps you see how many supporters have taken it, and rewards them as they do.

  5. 5

    Invest

    Ask at the right time, and make it easy.

    The most powerful way to raise support is to ask — with real value offered and a convenient way to respond.

    Supporters can donate without leaving the app, set reminders for regular giving, and support you indirectly by shopping with sponsors. Every contribution adds to their personal impact, so giving feels like an investment, not just a gift.

See the principles in action.

We’d love to show you how SocialNP puts the 5 ‘i’s to work for your nonprofit.